What Are the Differences Between WhatsApp, WhatsApp Business, and WhatsApp Business API?
In dealing with WhatsApp messages from customers, a company can use one of the three WhatsApp clients.
WhatsApp Messenger that can be used in one mobile app and one web app.
WhatsApp Business can be used in one mobile app and one web app and has extra functionalities.
WhatsApp Business API (WABA) is a server-only WhatsApp client that can be used by enterprises to handle thousands of users in one number.
Comparison
The difference between WhatsApp Messenger, WhatsApp Business and WhatsApp Business API can be found in the use case, functionality, and features. You can see the comparison in the table below:
| WhatsApp Messenger | WhatsApp Business | WhatsApp Business API |
Functionality | Private users | Business (Customer service) | Business (Customer service) |
Mobile and Web Application | Yes | Yes | Server only |
Chat | 1-1 and group chat | 1-1 chat | Multi-agent access |
Call | 1-1 and group call | 1-1 call | can use whatsapp call |
Phone Number | Personal phone number | Company phone number | Company phone number |
Company Profile | - | Yes | Yes |
Broadcast Message | - | Max 256 users per Broadcast | As of October 7, 2025, Meta has updated the messaging limit tiers. Businesses can now send 2K, 10K, 100K, or 1M unique customer conversations per 24 hours, depending on their current messaging tier. |
WhatsApp Status | Yes | Yes | - |
Data Protection | - | - | Yes |
Scalability | - | - | Yes |
Time Window to Send Message | no limit | no limit | Only 24 hours after the session was started (refer Here). More than 24 hours still can use the Message Template. |
Template Message | - | - | Yes |
Integrate into CRM system | - | - | Yes |
Automated Customer Support Integration (Chatbot) | - | - | Yes |
Verified Account | - | - | Possible |
Even though WhatsApp Business API (WABA) doesn't have a Web and Mobile App, when it's integrated into Qiscus Omnichannel then you can use Omnichannel Web and Mobile App to answer customers' WhatsApp messages.