How Big The File That I Can Attach to a WABA Template?

Understanding File Size Limits

When creating WABA header media templates, it's essential to adhere to specific file size limits to ensure smooth delivery to your customers. Exceeding these limits can lead to template failures and a negative customer experience.

Recommended File Sizes:

• Images: Maximum 5 MB, less than 1 MB is preferable
• Videos: Maximum 16 MB, less than 10 MB is preferable
• PDFs: Maximum 100 MB, less than 16 MB is preferable

Tips for Optimizing Media Files:

1. Compression: For large media files, consider using compression tools to reduce their size without significantly compromising quality. Popular options include:

   • Image compression: JPEG, PNG, GIF
   • Video compression: H.264, HEVC
   • PDF compression: Adobe Acrobat Pro

2. Choose the Right File Format: Select file formats that are optimized for web delivery. For example, JPEG is generally preferred for images due to its balance of quality and compression.

3. Reduce Resolution: If your media file has a higher resolution than necessary, consider reducing it to a more suitable size. This can significantly decrease file size without affecting quality.

4. Limit Duration: For videos, keep the duration as short as possible. Longer videos tend to have larger file sizes.

5. Test and Iterate: Before sending your template, test it with a sample audience to ensure that the media files load correctly and the template displays as intended. If necessary, make adjustments to the media files or template design.

By following these guidelines, you can optimize your media files and create WABA header templates that deliver a seamless customer experience.
Hope it helps!