How to Appeal a Rejected WhatsApp Business Message Template

If your WhatsApp Business API (WABA) message template is rejected, you can appeal the decision by following these steps. Ensure that your WABA is a WABA Sharing account before proceeding. Here's a detailed guide:

Step-by-Step Appeal Process

1. Access WhatsApp Manager

   • Go to the Meta Business Settings.
   • Select WhatsApp Manager to open the dashboard.

2. Locate Your Message Template

   • On the left menu, click Message Templates and select Manage Templates.
   • Find the rejected template you want to appeal.
     
     

3. Edit and Submit the Appeal

   • Click on the rejected template and choose Edit Template. This will redirect you to the Business Support Home page.
   • Click go to business support home
     
   • Navigate to the Rejected Message Templates section.
   • Select the template you wish to appeal and click Request Review.

4. Provide a Clear Explanation

   
   • In the provided text box, explain your appeal in detail. Be concise, professional, and include relevant information to clarify why the template should be approved.
   • After completing your explanation, click Submit.

Where to View Rejection Notifications

When a template is rejected, Meta provides the rejection reason in multiple locations:

• Business Support Home:
  • Go to Account Overview > View My Accounts.
  • Select your Meta Business Account, then your WABA, and navigate to the Rejected Message Templates section.
    
    

• Email Notification:
  • The rejection details are also sent to the email associated with your WABA.

By following this process, you can efficiently appeal rejected message templates and ensure your communications align with WhatsApp's policies. To minimize the risk of future rejections, always review Meta's template guidelines before submitting. Please note that the final decision for the appeal rests solely with Meta, and we do not have control over the outcome.