Business Verification Is No Longer Necessary to Increase Your WhatsApp Messaging Tier Limit!

Meta Business Verification is no longer needed to boost your WhatsApp Business API messaging limits. You can now raise your daily messaging limit from 250 to 1,000 messages per day without having to verify your business with Meta.

You can increase your messaging limit to 1K using higher limits, however, it can only be achieved through automatic scaling, which happens after your limit has been increased to 1K within 30 days. This case also applies for the WABA which Display Name hasn't approved yet.

Once you have reached the 1K business-initiated conversations limit, each time you open a business-initiated conversation, Meta will determine if your limit should be increased according to the following criteria:

• Your business phone number is connected
• Your business phone number quality rating is Medium or High
• In the last 7 days, your business phone number has been used to open X or more business-initiated conversations, where X is the business phone number's current messaging limit, divided by 2.

If your business phone number meets all conditions, Meta will increase its limit by one level, 24 hours later. If its quality rating has been set to Flagged for the last 7 days, however, Meta will decrease its limit by one level, immediately.